Behavioral Marketing Blueprint
5 Upgrades To Make Your Marketing More Human-Centric and Business-Centric Using Behavioral Science
(Even if you're convinced that your
sales funnel can't be improved)
In less than 5 minutes a day, apply BeSci to your marketing for higher ROI
Whether you’re a well-established BeSci businessOr you’ve recently launched your own BeSci business (congratulations! 🥳)This has everything you need to get higher ROI from your marketing in a human-centric way
Written by Anushka Kumar, who…
• Has written for the CEOs and MDs of leading BeSci firms, after dropping out of UChicago's Psychology Master's to focus on Applied BeSci.• Has been writing online since 2+ years (38K+ LinkedIn followers).• Has been exploring BeSci in industry, social sector, and academia since 3+ years (Ex-Research Intern in Quantitative BeSci at Cambridge and LSE).
Want to make sure this is worth it before you sign up?
Great, because like you, I’m all for making optimal decisions =)Here’s everything inside structured in the format of "mistakes"
Day 1: (Mistake 1) Using newsletter opt-ins instead of a behaviorally-designed lead magnet (and why most newsletters have a less than 5% opt in rate)Day 2: (Mistake 2) Not writing behaviorally-informed CTAs and copy (and how to make your ideal clients trust that you understand them best)Day 3: (Mistake 3) Not using social media as a human-centric lead gen and conversion channel (and why it's an asymmetric bet with tons of upside and minimal downside for any business)Day 4: (Mistake 4) Being too salesy or too non-salesy in your social media posts (and why businesses with effective social media sell more, even if your offer and pricing is better)Day 5: (Mistake 5) Prioritizing blogs without using social media to drive traffic (and how to build a library of content that you can repurpose forever for your business)