Behavioral Marketing Blueprint

5 Human-Centric Upgrades To Make Your Behavioral Science Business’s Marketing More Profitable

(Even if you think your sales funnel can't be improved)

In 5 minutes a day, get higher ROI from marketing by using behavioral science (BeSci) to make it more human-centric :)

Taken by leaders at Google, EY, Busara, Twilio, DXC and more

Created by Anushka Kumar, who has...

  • Worked with BeSci firms, including Irrational Labs, after dropping out of UChicago's Psychology Master's to do Applied BeSci.

  • Been writing online since 2+ years (40K+ LinkedIn followers).

  • Been exploring BeSci in industry, social sector, and academia since 3+ years (Ex-Research Intern in Quantitative BeSci at Cambridge and LSE).

Want to make sure this blueprint is an optimal decision for you?

Here’s everything inside structured in the form of "mistakes":

Day 1: (Mistake 1) Using newsletter instead of a behaviorally-designed lead magnet (and why most newsletters have a less than 5% opt in rate)Day 2: (Mistake 2) Not writing behaviorally-informed CTAs and copy (and how to make your ideal clients trust that you understand them best)Day 3: (Mistake 3) Not using social media as a human-centric marketing channel (and why it's an asymmetric bet with tons of upside and minimal downside)Day 4: (Mistake 4) Being too salesy or too non-salesy on your social media (and why businesses with effective social media sell more, even if your offer is better)Day 5: (Mistake 5) Prioritizing blogs without using social media to drive traffic (and how to build a library of content that you can repurpose forever for your business)

Lesson #1 is on its way to your inbox 🥳

In the meantime, would you mind letting me know two quick things? (Should only take a minute!)These will help me make this blueprint as relevant and actionable for you as possible :D

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