Behavioral Marketing Blueprint
Behaviorally Design Your Marketing to be More Human-Centric and Profitable in 5 Upgrades
(Without any salesy tactics or dark patterns)
If your offer is based on behavioral science, but your marketing funnel isn't, this free email course closes the loop in 5 minutes a day
Taken by leaders at Make it Toolkit, EY, Busara, Twilio, Google and more
Created by Anushka Kumar, who has...
Built Behavioral Marketing Lab and worked with BeSci firms including Irrational Labs
Been a Quantitative Behavioral Economics Research Intern at Cambridge and LSE
Been writing online since 2+ years and has 40K+ LinkedIn followers
Dropped out of UChicago to apply BeSci and not just study it (parents are still disappointed, but you won't be after this blueprint!)
Want to make sure this blueprint is an optimal decision for you?
Here’s everything inside structured in the form of "mistakes"
(as the word "mistakes" is more visceral than "upgrades")
Day 1: (Mistake 1) Using newsletter opt ins instead of a behaviorally-designed solution (and why most newsletters have a less than 5% opt in rate)Day 2: (Mistake 2) Not writing behaviorally-informed CTAs and copy (and how to make your ideal clients trust that you understand them best)Day 3: (Mistake 3) Not using social media as a human-centric marketing channel (and why it's an asymmetric bet with tons of upside and minimal downside)Day 4: (Mistake 4) Being too salesy or too non-salesy on your social media (and why businesses with effective social media sell more, even if your offer is better)Day 5: (Mistake 5) Prioritizing blogs without using social media to drive traffic (and how to build a library of BeSci content that you can repurpose FOREVER)
Lesson #1 is on its way to your inbox 🥳
In the meantime, would you mind letting me know two quick things? (Should only take a minute!)These will help me make this blueprint as relevant and actionable for you as possible :D