Behavioral Marketing Blueprint
5 Human-Centric Upgrades To Make Your Behavioral Science Business’s Marketing More Profitable
(Even if you think your sales funnel can't be improved)
In 5 minutes a day, get higher ROI from marketing by using behavioral science (BeSci) to make it more human-centric :)
Taken by leaders at Google, EY, Busara, Twilio, DXC and more
Created by Anushka Kumar, who has...
Worked with BeSci firms, including Irrational Labs, after dropping out of UChicago's Psychology Master's to do Applied BeSci.
Been writing online since 2+ years (40K+ LinkedIn followers).
Been exploring BeSci in industry, social sector, and academia since 3+ years (Ex-Research Intern in Quantitative BeSci at Cambridge and LSE).

Want to make sure this blueprint is an optimal decision for you?
Here’s everything inside structured in the form of "mistakes":
Day 1: (Mistake 1) Using newsletter instead of a behaviorally-designed lead magnet (and why most newsletters have a less than 5% opt in rate)Day 2: (Mistake 2) Not writing behaviorally-informed CTAs and copy (and how to make your ideal clients trust that you understand them best)Day 3: (Mistake 3) Not using social media as a human-centric marketing channel (and why it's an asymmetric bet with tons of upside and minimal downside)Day 4: (Mistake 4) Being too salesy or too non-salesy on your social media (and why businesses with effective social media sell more, even if your offer is better)Day 5: (Mistake 5) Prioritizing blogs without using social media to drive traffic (and how to build a library of content that you can repurpose forever for your business)
Lesson #1 is on its way to your inbox 🥳
In the meantime, would you mind letting me know two quick things? (Should only take a minute!)These will help me make this blueprint as relevant and actionable for you as possible :D